3 Easy Marketing Strategies For Personal Trainers
You can find countless marketing tips dedicated for Personal Trainers, but check out these three essential points that will help you quickly build a great reputation for your Personal Trainer Business.
Testimonials are a key first step.
Photos show results, so make sure you get a shot of each client when they first start working with you, and as they progress to really see the changes. Type up their brief story: their goal, how you helped them achieve it and how long it took. Create a display in your location to feature their accomplishments. When you advertise, use these testimonial stories to get attention and interest. Of course, ask permission from your client before plastering their success story on your wall or in your local newspaper. Most clients will be flattered to be featured and will even write a testimony for you. In addition to boosting your business, you are giving them well-deserved recognition!
Write a column
While we’re on the subject of newspapers, be sure to ask your local papers if you can be a contributing writer on a weekly or monthly basis. Rather than be paid, you can approach the paper and ask instead for a small photo and byline with your article. This will get your name and face in front of the public for free. While the newspaper gains readership by offering service, you are building yourself as an expert in the field.
If you have local radio station, volunteer to be a guest to discuss personal training and encourage the listeners to phone in their queries. The free exposure would give your business another boost.
You may apply the same principle to the Internet. Being the information highway, your potential audience opens up worldwide!
Get In The Paper
The third gem of a marketing strategy is to create and write a newsletter. Make it monthly and distribute among your clients, and to potential clients as well. This doesn’t have to be fancy, especially if you are sending it by email. Simply type up an email about upcoming events, any specials you are offering, information about supplements or health products you promote, and be sure to include any testimonials. Email it out to your customers and any potential customers. As you accumulate more leads, add them to your newsletter list. Remember when emailing a newsletter or mass email to keep the receivers’ names and addresses private. Your best option would be to use an email autoresponder.
You can also do this by creating a group (call it something like Fitness Friends) or by simply sending the email to yourself on the recipient line then adding all the other addresses on the “bcc” line. (BCC means Blind Carbon Copy.)
If you want to hire someone to whip up a superbly designed email you can, but this is definitely something you can keep simple and just do yourself. Most email autoresponders have custom templates for professional looking emails.
These are proven fitness marketing strategies that you can put into action to grow your business in a big way!
Interested in becoming an incredible Fitness Instructor?
Personal trainer salaries range from thirty thousand to well over a hundred grand. Are you getting paid what you are worth?
Proven fitness marketing strategies are key in having a thriving Personal Trainer Business.
Want more expert advice on growing your fitness business. Check out these personal training info articles.
This entry was posted on Monday, January 18th, 2010 at 1:44 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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