How to Create a Search Engine Friendly Website

If you have been wondering why your website is not found in the results pages of the search engine even if your targeted keywords are present, it is likely that the site is not search engine friendly.  The possible reasons for this kind of situation include the use of an inflexible design for your website, the application of too many advanced web technologies, and problems in the site navigation system.

One way to increase the user friendliness of your website is to ensure that it has a good navigation method.  One of the advanced web technologies that can make the site unsuitable for search engines is the use of JavaScript-produced links to the other pages in the site.  The search engine spiders will therefore be unable to locate the other pages because they cannot understand JavaScript.  This may also be the problem with links that are included in Flash files.  The solution for this problem is to include simple HTML links aside from the links included in JavaScript and Flash files.

Another way to boost the user friendliness of your website is to make sure that there are no errors in the HTML code.  Whether your are using a WSYSIWYG web editing tool or you directly keying in the HTML code, it is advisable the check for errors using CSS and HTML validators.

The next method is to include text in your videos, Flash files, and images because the spiders of search engines are only capable of reading text and not images.  The solution to this problem is to include text describing the image or video in the HTML code that places the Flash files, images and videos on the web page.

For a site that makes use of a blogging service or blogging software and other systems for content management, you can improve on the user friendliness of the website by eliminate what appears to be duplication of content on the site.  This situation occurs when automated content management services, such as blogging software and services, generate alternate URLs for the same article, thereby resulting into link dilution.  To address this situation, you have to discover a method for disabling this blogging software or service’s feature that provides different URLs for the same web page.

Another technique to make a site more user friendly is to use relevant title tags in every page.  The text in the title tag should provide a description of the content and not just a title because the search engines utilize this tag to index every page and determine its relevance to your targeted keyword or phrase, this is important when doing seo with article marketing.