Design that Works
At the heart of any marketing communications effort should be a respect for design that communicates clearly and effectively to bring you the results you are looking for, and your selected design agency should be familiar with all forms of visual media. Print management with a view to not only cost effectiveness, but also how your brand is expressed to its maximum impact across all above, below and through the line channels is vital to effective communication with your target audiences. This is even more important with 3D marketing of the brand such as brand environments, large displays, simple pop-up units or fully fledged exhibition stands.
Whether it’s uniquely different banner sign printing or exhibition stand design and custom built display solutions, you need to make a distinctive eye catching impression with an identity and execution that not only looks good in the medium it inhabits but is easy to erect and dismantle.
Central to all this is the initial corporate identity design. Aside from its creativity and how it captures the spirit of your proposition, how effectively it can be translated across all those myriad expressions will determine its longevity and impact. Something might look good on A4 print materials but may not be so wonderful when you enlarge it to use on exhibition graphics.Equally, any logo or graphic in an exhibition environment can be enhanced by the clever use of lighting that can generate a number of effects.
Portable Display Stands, Banners, Pop-ups, Modular stands and Shell Scheme Graphics all have their own unique requirements in terms of how robust they must be and how long they will need to last. Design that works will bear all those considerations in mind from the outset. The marketing functions of Point of Sale Material, Window Graphics and Signage have a similar purpose, but require entirely different lifetimes. These items are expected to last considerably longer than temporary exhibition materials and with POS they are often intended to work completely unmanned. They must therefore be considerably more robust than temporary graphics, whilst maintaining the same style ans sense of unity of corporate design as all the other relevant items of marketing colleteral.
This entry was posted on Wednesday, July 29th, 2009 at 11:40 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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