Fields for Logo Merchandise
promotional product advertising
Logo merchandise is popular with corporate entities, sports teams and musicians alike. The idea of a catchy custom promotional logo, slogan and image is rooted in biology, since our memories are hard-wired to pick up certain triggers and rely on a combination of methods to remember things. Therefore, if someone reads a pamphlet, they’re likely to forget your name or message. However, if they’ve received logo merchandise, they’re getting the sensory stimulus of both sight and touch, while linking pictures and words to derive meaning. Additionally, they will have your promotional merchandise for years to come, so every time they use it, they will be making a connection with your brand, which will likely lead to sales and repeat customers.
Logo products make the music world go round. Just ask Paul Stanley, singer for KISS. “We sell about 2,700 products around the world,” says Stanley. “So we’re the largest and biggest merchandising band of all times and have been for years.” He said their logo merchandise encompasses everything from clothes and dolls, to condoms and funeral caskets. The imprinted merchandise certainly pays off too, earning the band something like $48 million last year. Any band, established or new, will tell you that it’s not the ticket sales or the record sales where they make all their hard-earned cash: it’s the merchandise.
Similarly, Harley Motorcycles has become more of a lifestyle than a brand. VP of sales Bill Davidson says he wanted to create a brand that was synonymous with authenticity. “We never want to put something out that wouldn’t be real to our customers, that’s not part of their brand,” Davidson explains. “And it is the customers’ brand.” In 2000, Harley-Davidson made $151.4 million in imprinted, logo merchandise (not including the bikes), a number which has been climbing every year since.
You may choose a retailer to market your logo merchandise or you may opt to set up your own online shop to cut out the middle man. CafePress.com is a great site for t-shirt design, where you can put your designs up for free and only pay a small fee to make what you actually sell. Many marketing gurus advise using your logo merchandise as promotional product advertising or trade show giveaways to entice potential customers. This style of marketing (sometimes called “guerilla marketing”) is usually structured around some big event or festival to hit masses of people at once. Remember, spending a little bit of money now can yield big results later!
This entry was posted on Thursday, July 30th, 2009 at 7:12 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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